For information regarding our corporate website privacy practices, please click here.
This information and the privacy statement below apply to our online advertising technology platform (the Platform), and will be of general interest to Internet users. If you have any questions about this information, please contact us at email@example.com.
Visit the Web site for consumer choice to opt out of receiving customized ads from AppNexus and other advertising companies.
Opt out: To go directly to our opt out, click here.
Ad server: An ad server, in its simplest form, is responsible for delivering an ad to be shown in a web page. Today, communications may be sent to several servers in the process of selecting and delivering an ad. This occurs in a matter of milliseconds.
Beacons and Tags: Beacons and tags enable online advertising companies to collect data and serve advertising on web sites by allowing communication between a web browser and an ad server. A beacon (or web beacon) is a small transparent image that is placed on a web page. A tag is a small piece of computer code that is run by the web browser.
Cookie: A cookie is a small text file that is stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize browsers from one visit to another or from one website to another.
Real-Time Bidding: Advertising buyers are able to bid in “real time” for the opportunity to show an online advertisement when a web page is loaded by a web browser. The winning bidder gets to show their ad in the web page.
Of course, the explanations above are simplified. There are many resources available on the web to learn more about these concepts and online advertising in general. Although we have no responsibility for the content of these sites, we offer the following as good places to start learning:
AppNexus has created a technology platform (Platform or AppNexus Platform) that our clients use to buy, sell, and deliver online advertising, including interest-based advertising, mostly through real-time bidding.The Platform is designed to enable these advertising purposes through the use of non-PII that may be collected by clients using the Platform, or that clients may acquire from other sources. As described in the Privacy Statement below, AppNexus makes certain uses of the non-PII collected by clients on the Platform. More information here.
For a detailed description of cookies set by the Platform, see AppNexus Cookies.
Effective 1 September 2011
This privacy statement describes AppNexus’s use practices and policies with regard to the information that is collected on the Platform. It applies only to AppNexus. It does not state the use practices or policies of our clients, of the websites on which ads are shown, or of other parties.
What information do we collect and use?
The Platform is designed to collect and use only non-PII. Details.
How do we collect information?
For what purposes do we use the collected information?
AppNexus uses the information to provide, operate, manage, maintain, and enhance the Platform. Details.
What information do we share with third parties?
AppNexus does not share the information collected on the Platform with others, except in the form of aggregate reporting, or as required by law. Details.
How is the information stored and how long is it kept?
The information is stored using generally accepted security standards. It is retained for up to 12 months, and is then aggregated. Details.
What are your choices?
Web users may opt out of use of the Platform for interest based advertising. Details.
What happens if this privacy statement is changed?
Check this policy for changes. Material changes will not be applied to previously collected information. Details.
AppNexus supports industry self-regulation, and endorses best practices and self-regulatory requirements that apply to the Platform. AppNexus is a member in good standing of the Network Advertising Initiative (NAI).
These industry sites also provide useful information about industry self-regulation of interest-based advertising: